Sell My Car Berkshire

Adverts for the website UlsterTrader.com have triggered 44 complaints to the Advertising Standards Authority and resulted in the advert being banned.  The advert featured a woman in her bra with the strapline “Nice headlamps. What do you look for in a car?…”  Hmmmm not exactly the most intelligent choice of campaign.  Apparently most of the complaints centred around people feeling that the advert objectified and degraded women, was sexist and implied that women, like cars, were commodities to be bought and sold.  The ASA said the advert “was likely to be seen to objectify and degrade women by linking attributes of a woman and her cleavage to attributes of a car, namely the headlamps, in a way that would be seen to imply a woman, like a car, was to be selected for those attributes.”